Insights
Three arguments I’d defend in a room
A small number of pieces, each one covering a question that comes up in most first conversations.
Everything published
Retention economics
Is retention actually your growth constraint?
Most companies that say retention is the problem have never checked. Three tests — the cohort curve, the price of a churn point, the marginal euro.
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Fractional leadership
What a fractional Head of CRM actually does
The role, the week, the first ninety days, how the team underneath it gets built, and the two cases where a fractional CRM lead is the wrong answer.
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AI in marketing
Where AI actually helps marketing operations
A four-axis test for scoring any marketing workflow for AI leverage, the quadrant where the gains actually are, and the three categories that are theatre.
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If one of these is describing your quarter, that is a good first email.[email protected]
Related services
S1
Fractional & Interim Head of CRM
The retention seat, held from inside your organisation — including the person who writes the queries.
Ongoing, sized to the role
S2
Lifecycle & Retention Programs
Contact strategy, LTV tiering, churn prediction and orchestration — designed and built with your team, in your stack.
A quarter and up
S3
The AI Marketing Audit
Every team and workflow reviewed and scored for where AI creates leverage — and where it’s theatre.
Three weeks, fixed price
Available for new engagements
Start a conversation
If the timing fits, email me directly. The reply comes from me — no autoresponder, no sequence.