Privacy & imprint
What this site knows about you
Close to nothing, and this page says exactly what. No cookies, and nothing you do here is tied to your name.
What the site collects
Nothing that identifies you. There is no tag manager, no advertising pixel and no embedded third-party widget, and the fonts are served from this domain rather than from a font network. Two things do leave the browser, and each has its own section on this page: an anonymous visit count, and whatever you choose to type into the AI features.
There are no cookies. Not “essential only” — none at all, which is also why there is no consent banner to click past. What the site does use is the browser’s own session storage: the Problem Brief and the short read at the foot of a page keep their state there — what you typed, which questions you have answered, whether you dismissed them — so a draft survives moving between pages. That lives on your device, no other site can read it, it is deleted when the browser session ends, and nothing in it is sent anywhere except as the sections below describe.
Any server that sends you a file necessarily sees the request that asked for it. Nothing has been added on top of that: no account, no profile, and no identifier that follows you from visit to visit or joins any of this to your name.
Counting visits
Page views are counted by a cookieless service at plausible.io, chosen because it sets no cookie, stores no IP address and builds no profile across sites or across visits. What it records is the page, roughly where the visit came from, and a country — plus which of the site’s own features get used: an email address clicked, a page read to the end, a Problem Brief started. Each of those is recorded as a count with the page and language attached. That is a count, and it is not you.
The legal basis is my legitimate interest in knowing which pages get read. There is no opt-out offered because there is nothing here to opt out of — the numbers are aggregate and there is nothing personal in them to look up, correct or delete.
Email, and what happens to it
The only way this site collects anything about you is if you write to me. What arrives is whatever you chose to put in the message: your address, your name if you signed it, and the problem you described.
It lands in my inbox, where I read it and answer it. It is not routed into a CRM, not scored, and not enriched with anything bought from a data broker. There is no funnel behind the address and no sequence waiting on the other side of it — if I am not the right person, that is what the reply says.
The legal basis is straightforward: answering a message you chose to send is a legitimate interest of both of ours, and where the exchange is about a possible engagement it is a step taken at your request before a contract. Correspondence is kept for as long as it is useful — while the conversation is live, and while there is an engagement or a live reason to remember it — and deleted when it is not. Ask for it deleted sooner and it is deleted sooner.
The Problem Brief handoff
Two things here talk to an AI — Anthropic’s Claude, called through its API from this site’s own edge functions — and they send different amounts. What you type into the Problem Brief is sent as you answer, so it can be read against the pages on this site. The short read that can appear at the bottom of a page prepares itself before you type anything, and to do that it sends the page you are on and a coarse sense of how you have used the site — not your browsing history, not the order you read things in, and nothing that identifies you. Neither of them reaches me. At the end the Problem Brief offers to send the result on, and only then does the rest leave your device: your name, the address you gave, your company if you filled it in, the problem in your own words, the brief you were shown, and which page you started from. Nothing is sent if you do not press the button, and the brief is yours to keep either way. Treat the conversation like a public form: describe the problem, not named individuals — it needs no personal data to do its job.
The legal basis is your consent — the tick box, never pre-ticked — and, where the enquiry is about a possible engagement, a step taken at your request before a contract. The enquiry is held in Cloudflare’s edge storage, which is where this site is served from, and I read it from there. It is not scored, not profiled, not enriched from anywhere, and not added to any list: there is no list.
It is deleted automatically after 180 days. That is not a promise to remember — the store expires the record itself, whether or not anyone tidies up. Ask for it sooner and it goes sooner. Your IP address is used to count requests, so that the form cannot be used to flood the inbox; it is hashed for that purpose and is not part of what is stored.
Who is responsible
One person, reachable directly. There is no agency behind this site.
Under the GDPR you can ask what I hold about you, ask for a copy, ask for it corrected or deleted, or object to my keeping it. For this site the answer to the first question is almost always “an email you sent me”. Ask by email and you get a straight answer rather than a form, and normally the same week. If you think something has been handled badly and I have not put it right, you can complain to the Swedish Authority for Privacy Protection, IMY.
This page covers this website. Work done inside a client’s own systems is governed by the agreement with that client and described by that client’s own privacy notice — I am not the controller there, and this page does not speak for it.
- Controller
- Alexander Andersson
- Based in
- Malmö, Sweden
- [email protected]
- Phone
- +46 70 209 71 11
- Page updated
- 2026-08-10
Available for new engagements
Start a conversation
If the timing fits, email me directly. The reply comes from me — no autoresponder, no sequence.